Imagine being the head of marketing. You’ve just been summoned by the boss to talk about a strategy for winning a big account. You didn’t think it was possible to win this account as you thought your competitor had it in the bag. When you get to the bosses office, her secretary tells you that she is in a meeting at the moment and will be ready for you in about five minutes.

Do you:

• Read the latest copy of Financial Mail lying on the table in front of you?
• Try to remember everything that you know of about the company you want to target?
• Chat to the secretary while you are waiting?
• Call a friend or colleague on your cell phone to ask them what they know about the company?
• Mind Map an account strategy?

If you chose to Mind Map a strategy, wealth, promotion, fame and fortune await you!

You could use the five minutes to Mind Map the situation. You could note problems that the company may have. You could note the company’s needs. You could note important factors in the market. As you Mind Map this background, ideas will automatically start to form on how to approach the account.

Is Five Minutes enough?

We tend to throw five segment of time away, dismissing them as too trivial to be effective, yet five minutes is the average time that a ‘Mind Map burst’ takes place.

In Five Minutes, you can have your thinking about a project started and down on paper. This is obviously not enough to have a completed project plan, with resources, costs and scope allocated, but it is enough to break down ‘project resistance’. Throughout your project’s lifecycle, you should take time out to do these Five Minute Mind Map Bursts to break project resistance and get going again.

Mind Mapping simplifies, organizes and drains away the resistance.

WWWWWH$

This stands for Who, What, When, Where, Why, How and Money. I suggest you write ‘WWWWWH$’ on the top left hand side of your page, draw your project idea in the centre of the page and start Mind Mapping!

Mind Map Framework for breaking Project Resistance

Here is a framework to get you started. I suggest that you download Xmind or FreeMind if you don’t have Mind Map Software and put together your own framework. You could also print or draw your own blank templates so that they are available when you need them.

5 Min. to Better Projects

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